Star Plus created a unique moment for its upcoming show TED Talks India : Nayi Soch by creating a virtual interactive session between mega-star & show host Shah Rukh Khan in Mumbai and Sundar Pichai, CEO, Google who teleported from California (Palo Alto) through Beam, a special robot to shoot for the show.
The show celebrates coming together of three powerful visionaries – Star Plus, TED and SRK - in an endeavour to share ideas that will inspire 'Nayi Soch' in society.
Sanjay Gupta, Chief Operating Officer of Star India, "At a time when more and more fans are following sports across multiple screens, our aim is to deliver an experience for them that is even better than what is on television. This partnership signals our continuing efforts to transform sports and the digital experience.''
Uday Shankar, chief executive of STAR India said, “We already have rights of many key cricket tournaments for this platform. The one thing missing was IPL, the third largest cricket property in the world.”
Life OK general manager Ajit Thakur remarked that the initiative would engage all stakeholders to find probable solutions to conserve the river.
