Star Plus created a unique moment for its upcoming show TED Talks India : Nayi Soch by creating a virtual interactive session between mega-star & show host Shah Rukh Khan in Mumbai and Sundar Pichai, CEO, Google who teleported from California (Palo Alto) through Beam, a special robot to shoot for the show.
The show celebrates coming together of three powerful visionaries – Star Plus, TED and SRK - in an endeavour to share ideas that will inspire 'Nayi Soch' in society.
Speaking on the impending premiere of the show, Kevin Vaz, General Manager - English channels, Star India said, "Chivas Studio - Gentleman's Code is an insightful probe into the psyche and inner workings of the modern Indian Man. We're certain that our Star World audiences will be intrigued by what makes men tick and the show will portray a host of new and different aspects to the urban male."
Ajit Thakur, General Manager, Life OK, said, “Life OK recently turned 2 and our endeavor is now to make entertainment bigger and better for our viewers. The 20th Annual Life OK Screen Awards is an important step in that direction. Screen comes with a history of credibility, which only makes the association for us more valuable. The nominations have been announced and it is clear that it will be a tough call for the jury but the best will win.”
Juju Basu, Head of Communications for Sports Business, Star India, said, "The core idea behind the campaign is to get India's hockey playing regions to celebrate the game that's been a part of their culture for decades. The campaign is therefore based out of the regions that the teams are from, using iconic backdrops and elements from their hockey heritage."
