In a bid to up the ante of Bollywood Awards shows in India, Star Plus has partnered with Box Office India magazine to present a new offering. Come October, the channel is all set to launch ‘Star Box Office Awards.’
In a bid to up the ante of Bollywood Awards shows in India, Star Plus has partnered with Box Office India magazine to present a new offering. Come October, the channel is all set to launch ‘Star Box Office Awards.’
Yeshpal Sharma, senior vice-president, STAR UK and Europe, says, "Given the passion for cricket amongst Asians worldwide, we are very proud to bring the Asia Cup 2014 to our viewers in the UK and Europe and offer them live cricket on television."
Channel V head, Prem Kamath exulted: "It's a no-holds-barred finale to a rollercoaster fourth edition of the IndiaFest. The Channel V Nokia IndiaFest is no longer just a college fest but the one-stop coming-together of a generation every year."
Sanjay Gupta, COO, STAR India said, “We are looking at consumption on devices beyond TV in a big way. Therefore, we are looking to engage with consumers in a very meaningful way.” He was referring to Star Sports’ association with Vodafone to promote a digital sports marketing initiative, called ‘Vodafone Sports Portal’.