In a bid to up the ante of Bollywood Awards shows in India, Star Plus has partnered with Box Office India magazine to present a new offering. Come October, the channel is all set to launch ‘Star Box Office Awards.’
In a bid to up the ante of Bollywood Awards shows in India, Star Plus has partnered with Box Office India magazine to present a new offering. Come October, the channel is all set to launch ‘Star Box Office Awards.’
Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”