Today, many of us still recall the groups 'Deewane', 'Parwane' and 'Mastane' on Zee TV's popular music show - Antakshari. There was a time when singing reality shows were considered as a sure shot success on Indian television.
Today, many of us still recall the groups 'Deewane', 'Parwane' and 'Mastane' on Zee TV's popular music show - Antakshari. There was a time when singing reality shows were considered as a sure shot success on Indian television.
Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”
Uday Shankar has been vocal about the fact that sports (not only cricket) have tremendous potential as far as viewership is concerned.
Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.