Star Plus and Balaji Telefilms relationship goes way back. The shows from the production house’s banner captured almost all the slots and made the channel flourish on the TAM TV ratings chart.
Star Plus and Balaji Telefilms relationship goes way back. The shows from the production house’s banner captured almost all the slots and made the channel flourish on the TAM TV ratings chart.
Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”