Press Release

Star Sports brings Cricket World Cup trophy closer to fans

27 January 2015

To the delight of school children and cricket fans, Star Sports today displayed the ICC Cricket World Cup Trophy in Shikhar Dhawan's alma mater, St. Marks Senior Secondary Public here. 

Having displayed the trophy at the school today, Star Sports, the official broadcaster for the upcoming quadrennial extravaganza, reinforced its commitment of bringing fans closer to the sport and its heroes, through a tour of the World Cup trophy in India. Star Group had bagged the global cricket broadcast contract from International Cricket Council last year. World Cup 2015 is the first major ICC event to be telecast by STAR after signing the contract that includes rights to broadcast 18 other ICC tournaments, including World Cups in 2019 and 2023, two Champions Trophy tournaments (2017 and 2021) and two World Twenty20 tournaments (2016 and 2020).
Source: Business-standard.com
Show me everything from anytime

STAR Life OK to air Asia Cup 2014 live

Yeshpal Sharma, senior vice-president, STAR UK and Europe, says, "Given the passion for cricket amongst Asians worldwide, we are very proud to bring the Asia Cup 2014 to our viewers in the UK and Europe and offer them live cricket on television."

The Channel V Nokia IndiaFest 2014 Rocked!

Channel V head, Prem Kamath exulted: "It's a no-holds-barred finale to a rollercoaster fourth edition of the IndiaFest. The Channel V Nokia IndiaFest is no longer just a college fest but the one-stop coming-together of a generation every year."

How active is the Hindi GEC genre on digital?

Sanjay Gupta, COO, STAR India said, “We are looking at consumption on devices beyond TV in a big way. Therefore, we are looking to engage with consumers in a very meaningful way.” He was referring to Star Sports’ association with Vodafone to promote a digital sports marketing initiative, called ‘Vodafone Sports Portal’.

Imagine more
Id: 5761