Press Release

Star Sports looks to amplify World Cup buzz

13 February 2015

 Star Sports, the broadcaster of the ICC World Cup 2015 in India, is looking to generate buzz around the tournament.

A three-phase campaign was set to meet the objective. Currently, the campaign is in its third phase.
Along with the much-talked about India-Pakistan TVC and the '#WontGiveItBack' launch campaign there are around 10 other films currently on air. The films are currently on-air across the Star network, as well as GECs, movie channels, news networks and regional channels across five languages.
Click to watch the TVC.
The TVCs have been conceptualised by Lowe Lintas + Partners and the Star Sports in-house team.
The earlier two phases saw shows such as 'Legend Talk - Chase the Dream’ - a campaign led by Sachin Tendulkar, which put the importance of World Cup in perspective.
Second phase was kick started by the #WontGiveItBack campaign. This was followed by individual player promo with likes of Virat Kohli, M.S Dhoni etc.
The network will broadcast the tournament in six languages - Bengali, Tamil, Malayalam and Kannada, apart from English and Hindi.
Sanjay Gupta, COO, Star India said, “The World Cup is the biggest event for Indian consumers. The last edition was watched by 90per cent of TV viewers in the country, making it the largest aggregation of consumers possible. With India as the defending champions, the whole country is set to follow the team’s defence of its title in Australia and New Zealand and we, at STAR, plan to make this World Cup, a ‘Cup for All’. We will introduce many firsts and innovations in sports broadcasting to take the great game of cricket to the next level and provide an unprecedented viewing experience to the millions of cricket fans in India.”
The network has also launched two new HD channels - Star Sports HD 3 (an all Hindi channel) and Star Sports HD4.
Source: Campaignindia.in
Print
Show me everything from anytime
Press Release

Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

Press Release

Life OK rides on Screen Awards’ success

Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

Press Release

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

1
420 421 422
629
Imagine more
Id: 6658