Press Release

Star Sports to telecast Super Formula live

12 September 2014

Star Sports has come to an agreement with Japan Race Promotion (JRP), promoters of the Super Formula Championship, for live telecast of Super Formula series in India.

The premier Japanese single-seater championship will thus become the only automobile racing championship, other than Formula 1 to enjoy live telecast in the Indian territory.
This season’s grid is extremely impressive with India’s first Formula 1 driver Narain Karthikeyan driving for Team Impul Hoshino Racing, among several highly-rated drivers including former F1 pilots Vitantonio Liuzzi and Kazuki Nakajima. 2010 title winner Joao Paulo de Oliveira is Karthikeyan’s teammate at Team Impul.
Star India president-sports Nitin Kukreja said, “This association is in line with our aim of creating a multi-sport culture in India, and we’re confident that the telecast of this exciting championship will fuel the growth of motor sports viewing in the country.”
“Narain’s participation in the championship along with the other celebrated names has already sparked immense interest amongst the Indian audience,” Kukreja added.
“It is great to see Super Formula being telecast live in India as there is already a lot of interest among the fans and being able to watch the races live will certainly boost its popularity,” commented Narain.
“The races are close, exciting and unpredictable – with pitstops and the tricky weather in Japan like we saw last time around so it’ll definitely make for great racing,” he went on to add.
The next round of the Super Formula series is scheduled to be held at the Autopolis Circuit on 14 September. The race will be live on Star Sports 4 and Star Sports HD 2, from 10 am onwards. 
Held across eight rounds in 2014, Super Formula, erstwhile known as Formula Nippon has been running since 1973, with its driver roster including Michael Schumacher, Eddie Irvine, Pedro De La Rosa and Ralf Schumacher.
Source: Indiantelevision.com
Related Articles:
Show me everything from anytime

Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

Life OK rides on Screen Awards’ success

Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

Imagine more
Id: 6479