Press Release

Star Sports wins Multiple Honors at Indian Digital Media Awards 2017

3 July 2017

Star Sports wins Multiple Honors at Indian Digital Media Awards 2017

Kabaddi powered through with 1 Gold and 2 Bronze awards

Star India was also awarded the Best Digital and Social Media Advertiser (Hall of Fame) award

Mumbai, July, 03, 2017: Star Sports, India’s leading sports broadcaster, won 3 awards at the recently concluded Indian Digital Media Awards 2017 (IDMA), with Kabaddi emerging as a strong performer, off the mat. IDMA recognizes and celebrates work in the digital media space, specifically, internet, mobile, gaming, social media and the blogosphere.

Pro Kabaddi Season 3 and 4 bagged a Gold in the Best Integrated Media Campaign category. Khel Kabaddi, a unique and interactive online game which offered fans a virtual connect with kabaddi, earned a Bronze in the Best Use of Web Based Games category. In addition to this, Star Sports picked up another Bronze for Kabaddi World Cup in the Best Use of WAP/Html/Other Sites for Mobiles category.

A Star India spokesperson said, “It is a great honor to be awarded multiple accolades at the prestigious Indian Digital Media Awards 2017. It is a firm endorsement of the fact that Star Sports is undertaking innovative and the best-in-class digital marketing initiatives. These awards encourage us to continue delivering path-breaking campaigns that help fans get closer to their favorite sports. We would also like to congratulate the other winners for their outstanding work.”

Award Summary:

Sr. No.

Award

Category

Campaign

1

Gold

Best Integrated Media Campaign

Pro Kabaddi Season 3 & 4

2

Bronze

Best Use of WAP/HTML/Other Sites for Mobiles

Kabaddi World Cup

3

Bronze

Best use of Web Based Games

Khel Kabaddi

4

Best Digital and Social Media Advertiser

Star India

About Star Sports:
Home to a number of leading domestic and International sports, the Star Sports network with eleven channels broadcasts premier sporting events which include cricket coverage under the purview of the International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket Australia, England & Wales Cricket Board (ECB) and Asian Cricket Council (ACC); Pro Kabaddi; Tamil Nadu Premier League (TNPL); the Hero Indian Super League (ISL), Premier League, Bundesliga; Badminton World Federation (BWF) events, Premier Badminton League (PBL); Hockey India League (HIL); Formula 1; Wimbledon, The French Open and International Premier Tennis League.

For further information, please contact:

Star Sports
Jimit Shah | +91 9833228876 | Jimit.shah@startv.com   
Vikas Kumar | +91 7033482706 | Vikas.Kumar@startv.com   

Genesis Burson-Marsteller
Nithin Rajasekaram |+91 9820639435| Nithin.rajasekaram@bm.com  
Andrew Bareh | +91 8447938219 | Andrew.Bareh@bm.com

 

Show me everything from anytime

Star Plus to attempt reclaiming the weekend prime time with ‘Mad In India'

Star Plus - Marketing and content strategy Head, Nikhil Madhok said, “Comedy was on our mind since a long time. But we didn’t want to come up with anything just for the sake of it. We waited to come up with something that we believe in." Madhok who also wanted to make Sundays entertaining for the viewers, added, “The show was conceptualised after we decided to extend our weekend programming till Saturday. While our fiction shows are more women-oriented, we wanted to make Sundays family oriented.

Is the Media in trouble? Mumbai Press Club holds discussion on subject

Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”

Channel V plans more events

Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."

Imagine more
Id: 7457