Press Release

STAR SUVARNA HD LAUNCH

15 July 2017

STAR SUVARNA HD LAUNCH

STAR SUVARNA HD LAUNCH

Suvarna, one of the leading Kannada general entertainment channel has come a long way since its launch in 2007. In July 2016, Suvarna embarked on a new journey with a new name of Star Suvarna and fresh identity. To enhance the viewership experience of Kannadigas, Star Suvarna brings the premium offering of its High Definition Channel. 

The launch of the Star Suvarna HD channel was scheduled on 15 July 2017. Star Suvarna has takena a big leap in the competition by launching star Suvarna HD. Through this, Kannada television viewers will enjoy pristine sound and crystal clear picture quality.

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Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”

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