?The News Corp owned Star TV UK has got all its channels onto Sky Digital’s on demand service and has become the first Asian broadcaster to do so. With this, Star’s programmes will be available ‘on demand’ to Sky customers at no additional cost.
More than 3.4 million homes have their set top boxes connected to the broadband to enjoy this catch up service.
Four channels are available in the Star TV pack- Star Plus, Star Gold, Life Ok and Star Jalsha.
Source: Indiantelevision.com
Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”
Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."
Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”
