?The News Corp owned Star TV UK has got all its channels onto Sky Digital’s on demand service and has become the first Asian broadcaster to do so. With this, Star’s programmes will be available ‘on demand’ to Sky customers at no additional cost.
More than 3.4 million homes have their set top boxes connected to the broadband to enjoy this catch up service.
Four channels are available in the Star TV pack- Star Plus, Star Gold, Life Ok and Star Jalsha.
Source: Indiantelevision.com
Sanjay Gupta, Chief Operating Officer of Star India, "At a time when more and more fans are following sports across multiple screens, our aim is to deliver an experience for them that is even better than what is on television. This partnership signals our continuing efforts to transform sports and the digital experience.''
Uday Shankar, chief executive of STAR India said, “We already have rights of many key cricket tournaments for this platform. The one thing missing was IPL, the third largest cricket property in the world.”
Life OK general manager Ajit Thakur remarked that the initiative would engage all stakeholders to find probable solutions to conserve the river.
