Press Release

Star World and Shiro delivered the Culinary Magic of MasterChef Australia Season 6 through an Exclusive Preview of the Show

24 July 2014

Mumbai, 24th July, 2014: Star World and Shiro served up an epicurean delight on Thursday night as they hosted an exclusive preview of the first episode of MasterChef Australia Season 6. The evening got even more exciting as Shiro served a delectable array of culinary specials, prepared exclusively for the occasion. The much awaited sixth season of the award winning show will air on Star World from July 28, 2014, Monday to Friday at 9 P.M.

As the guests enjoyed the preview of the iconic show, they also savored the menu specially crafted by Chef Rahul. The much acclaimed menu included Thai Rice Noodles Salad with Cashewnuts, Salt & Pepper Tofu with Mushrooms, Chicken & Shrimp Hanoi Rolls, Sticky Asian Chicken Wings and many more tantalizing delights.  

Mr. Kevin Vaz, General Manager, English Bouquet, Star India Pvt. Ltdsaid, “Over the years MasterChef Australia showcased on Star World has transformed the culinary landscape in India. It’s been our endeavor to deliver the MasterChef Australia experience to our viewers in India. Our association with JSM is an effort in that direction. We are excited by the fact that this year we will deliver the flavors of MasterChef across all major metros through this on-ground initiative.”

 On the occasion Rahul Hajarnavis, Associate Director-Culinary, JSM Group said “Shiro has been associated with MasterChef Australia for four years now, and has garnered an exceptional response time and again! Every special menu created at Shiro in association with MasterChef Australia has developed a diverse fan following for itself. We are happy to take this association to the next level as we gear up for another season with the Sunday Brunch specials. The all new brunch menu at Shiro is a must try, it would certainly exceed expectations and leave our patrons wanting for more.”

 The special menu will be available at all the outlets of Shiro and California Pizza Kitchen across India until November 18. 

Show me everything from anytime

High hopes for ‘Satyamev Jayate 2’

With a tagline that reads: ‘Jinhe Desh Ki Fikar Hai’, season two promises hard-hitting content like before but the format will be different.

Star Plus' rejigged programming pays off

Gaurav Bannerjee, Head, Star Plus explains, “While it is true that the increase in ratings is a result of extendng the weekday strategy to Saturday, I also believe it is because of the stickiness of our content. Our weekday prime time has 11 shows out of which almost 5 to 6 are in the top ten every week. So our content, which we have worked very hard to suit the contemporary Indian woman across geographies, has found a hook with our audience."

The tussle over live cricket scores

Ajit Mohan, Head, New Media, Star India said, “Digital should be an incremental leap in the way people consume sports. But if you look at the current crop of digital sports service companies, it has been a huge regressive step backwards, because essentially you’re trying to describe a match through text commentary."

Imagine more
Id: 6293