Press Release

Star World Premiere HD launches in India with Tata Sky

23 September 2013

Missing the latest episode of ‘Castle’ or ‘Suits’? Waiting to download the latest season of ‘Revenge’ on the weekend or awaiting new shows running in the US?

Tata Sky, the leading Direct-to-home service provider in the country, today announced the addition of the much awaited Star World Premiere HD to its channel offerings. The High Definition (HD) channel enables viewers to enjoy world class entertainment in real time for tech savvy English audiences in the country.

Typically English Entertainment channels air shows about 6 to 11 months after the show has been aired in the US. To keep up with the pace of these shows, avid viewers download shows off the net and watch it on the laptop or PC. With Star World Premiere HD Channel, shows will be aired in India soon after the episode is aired in the US. Starting 24th September, Tata Sky will be the only DTH provider with an option to view the new English entertainment channel.

With the growing affluent population in country, the demand for popular English content on Television is on the rise. With Tata Sky, subscribers can now watch original content every day along with an array of new programs and latest seasons of all shows. This will be a long awaited treat for fans of global English entertainment. Star World Premier HD will be available as an A-la-Carte channel at a nominal amount of Rs. 60/- per month.

To subscribe for Star World Premiere HD, SMS SWPR to 56633, call the helpline or log on to www.tatasky.com

Source: Afaqs.com

Show me everything from anytime

Star India enters into partnership with International Hockey Federation

Nitin Kukreja, head of sports business, Star India said, “Hockey is a priority sport for us and we are thrilled that India will host one key event every year during the eight year term. We believe that hosting an international event each year, which is produced innovatively, will significantly boost the popularity of hockey in India.”

STAR Sports to invest Rs 100 cr in hockey league

Nitin Kukreja, head of sports business, says, “This time we will be airing 24 matches in the prime time band at 8 pm. This is a learning from the previous season. Also, we had added some new features in the live telecast that should make for better and more interesting viewing.”

Star bags rights for hockey league

Star India has bagged the broadcasts rights from International Hockey Federation (FIH) in an eight-year deal.

Imagine more
Id: 6654