Press Release

Starsports.com crosses Espncricinfo in October market share

1 December 2014

Starsports.com said Thursday the digital service has overtaken EspnCricinfo in terms of overall reach for the month of October.
According to third party analytics platform comScore, Star Sports had 4.242 million viewers compared to 4.233m for Espncricinfo.
The comScore statistics also revealed Rohit Sharma's record-setting knock of 264 against Sri Lanka in a One-day International (ODI) at Eden Gardens recently garnered 3.6 million video views, becoming Starsports.com's highest number of video views on a single day for any sporting event.
Source: Business-standard.com
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Star India enters into partnership with International Hockey Federation

Nitin Kukreja, head of sports business, Star India said, “Hockey is a priority sport for us and we are thrilled that India will host one key event every year during the eight year term. We believe that hosting an international event each year, which is produced innovatively, will significantly boost the popularity of hockey in India.”

STAR Sports to invest Rs 100 cr in hockey league

Nitin Kukreja, head of sports business, says, “This time we will be airing 24 matches in the prime time band at 8 pm. This is a learning from the previous season. Also, we had added some new features in the live telecast that should make for better and more interesting viewing.”

Star bags rights for hockey league

Star India has bagged the broadcasts rights from International Hockey Federation (FIH) in an eight-year deal.

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