Press Release

Starsports.com ties up with McLaren for Indian GP

24 October 2013

?Starsports.com has entered into a partnership with Formula 1 team McLaren for the upcoming Indian Grand Prix (October 25-27).

As a part of this, the McLaren cars of 2009 World Champion Jenson Button and Sergio Perez will carry starsports.com logos on their rear wings, the first time an Indian digital brand will be a part of F1 livery.

"We are delighted to work closely with McLaren. We believe this partnership will help in promoting starsports.com as the definitive destination for sports on digital. We will present an unrivalled live video experience as well as a place for replays and catch-up," ESPN Software India Pvt. Ltd. chief operating officer Vijay Rajput said.

Source: ibnlive.in.com 

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Press Release

Star India enters into partnership with International Hockey Federation

Nitin Kukreja, head of sports business, Star India said, “Hockey is a priority sport for us and we are thrilled that India will host one key event every year during the eight year term. We believe that hosting an international event each year, which is produced innovatively, will significantly boost the popularity of hockey in India.”

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Nitin Kukreja, head of sports business, says, “This time we will be airing 24 matches in the prime time band at 8 pm. This is a learning from the previous season. Also, we had added some new features in the live telecast that should make for better and more interesting viewing.”

Press Release

Star bags rights for hockey league

Star India has bagged the broadcasts rights from International Hockey Federation (FIH) in an eight-year deal.

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