Press Release

SWPCurtainRaiser: TV’s biggest shows will have season openers on Twitter India for the first time

24 September 2014

UPCOMING INTERNATIONAL SERIES FROM STAR WORLD PREMIERE’S FALL CALENDAR TO DEBUT ON TWITTER BEFORE TV TELECASTS

Opening Episodes of the latest seasons of Homeland, Sleepy Hollow and Modern Family to premiere

24 Sept, 2014 - For the first time in Indian broadcasting history, Star World Premiere HD will raise the curtain on its highly-anticipated and biggest TV shows from its upcoming fall calendar on Twitter before they debut on Television. Bringing to Indian viewers a never-before-experience, the channel will showcasea number ofcomplete premiere episodes nationally on Twitter.

Twitter will continue to host premieres of the much awaited shows, the first of which aired yesterday after a public poll on the platform. The public poll saw Sleepy Hollow (S2 E1) emerge as the people’s choice and was showcased to a number of great reviews. Viewers will also get to see the biggest shows including Homeland (S4 E1) and Modern Family (S6 E1), before its television debut in India. The premiere will also be hosted on the Star World Premiere HD’s official website - www.swphd.com

Star World Premiere HD will showcase 24 of the most popular international television series this fall season starting September 23rd. With shows ranging from drama to sitcoms, the channel will showcase the latest series from the world within hours of its international airing.

Show me everything from anytime

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

Media: A paradigm shift

Uday Shankar, Star India CEO says he’s invested big money in content to keep his viewers hooked.

Nat Geo kick starts the second season of ‘Covershot’

Debarpita Banerjee, Head - Marketing, National Geographic and FOX International Channels, said, “When the show itself is such a visual treat, the best way to announce the launch would but naturally be through its visuals. A walk down the exhibition aisle would demonstrate the length and breadth of talent showcased on Covershot.”

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