Press Release

Television Premiere of Kick-Ass 2 on Star Movies

5 March 2015

Star Movies has a real treat in store for its viewers this March! The channel synonymous with first-on-television premieres of latest Hollywood blockbusters in India, has announced the television premiere of Kick-Ass 2 on March 8th ! Get ready for some intense crime fighting and edge-of-the-seat action this Sunday, only on Star Movies.

The British-American superhero action comedy film is based on the comic book of the same name and Hit-Girl, both by Mark Millar and John Romita, Jr. and is the sequel to the 2010 film Kick-Ass. The film focuses on real life people who have made it their life’s mission to rid the world of crime.

The costumed high-school hero Kick-Ass joins with a group of normal citizens who have been inspired to fight crime. Meanwhile, the Red Mist plots an act of revenge that will affect everyone.

Dive into an exciting, action-packed adventure and brace yourselves for the incredible scenes from the Hollywood blockbuster “Kick-Ass 2” only on Star Movies, March 8th at 1pm and 9 pm!

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Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

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Life OK rides on Screen Awards’ success

Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

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STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

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