Press Release

Television Premiere of Kick-Ass 2 on Star Movies

5 March 2015

Star Movies has a real treat in store for its viewers this March! The channel synonymous with first-on-television premieres of latest Hollywood blockbusters in India, has announced the television premiere of Kick-Ass 2 on March 8th ! Get ready for some intense crime fighting and edge-of-the-seat action this Sunday, only on Star Movies.

The British-American superhero action comedy film is based on the comic book of the same name and Hit-Girl, both by Mark Millar and John Romita, Jr. and is the sequel to the 2010 film Kick-Ass. The film focuses on real life people who have made it their life’s mission to rid the world of crime.

The costumed high-school hero Kick-Ass joins with a group of normal citizens who have been inspired to fight crime. Meanwhile, the Red Mist plots an act of revenge that will affect everyone.

Dive into an exciting, action-packed adventure and brace yourselves for the incredible scenes from the Hollywood blockbuster “Kick-Ass 2” only on Star Movies, March 8th at 1pm and 9 pm!

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Overnights: ‘Yeh Hai Mohabbatein’ boosts 23:00 slot

‘Yeh Hai Mohabbatein’ has boosted the 23:00 slot on Star Plus UK

Content acquisition a double-edged sword for English GECs

Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”

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