The M&E upsurge - The economy may be showing signs of impending slowdown, but the entertainment sector is optimistic about the future, and is projected to grow in double digits in 2011-12.

‘Yeh Hai Mohabbatein’ has boosted the 23:00 slot on Star Plus UK

Afaqs! Reporter talks to Kevin Vaz

Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”