Press Release

Travails of truth

30 July 2012

There will be relief on many faces in government this week as Aamir Khan’s tv show Satyamev Jayate goes off air after a tumultuous 13-week run. In this span, the series enjoyed unprecedented impact (brushing aside the silly TRP controversy), created a buzz far beyond the confines of the “idiot box” and may even have set a benchmark for future satellite fare. Such has been the show’s impact that babus and netas are both still trying to understand what made it tick.

Or, more concisely, what goes on inside the mind of Uday Shankar, Star’s CEO and the man who created the concept. It is clear that host Aamir Khan (it was Uday’s brainwave to persuade the socially-conscious Bollywood star to risk “descending” to the small screen) learnt from the mistakes of Anna Hazare. But it was India Against Corruption’s success at Jantar Mantar that was the basis for the show. For the past 12 Mondays babus were often scrambling to defend their policies or statistics (or seek Aamir’s advice!).

Health secretary P.K. Pradhan may have felt akin to being pinned to the mat (the Medical Council certainly did!) when the episodes on female foeticide, medical malpractices and child sexual abuse created a storm.

We understand that babus in the I&B are also wringing their hands about the impact of Satyamev Jayate. Clearly, they think that even they can spark change too. So while the public may welcome another season of Satyamev Jayate, some netas and babus may not be among them. After all there’s just so much reality one can bear.

Source: Deccan Chronicle?

Show me everything from anytime

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

Media: A paradigm shift

Uday Shankar, Star India CEO says he’s invested big money in content to keep his viewers hooked.

Nat Geo kick starts the second season of ‘Covershot’

Debarpita Banerjee, Head - Marketing, National Geographic and FOX International Channels, said, “When the show itself is such a visual treat, the best way to announce the launch would but naturally be through its visuals. A walk down the exhibition aisle would demonstrate the length and breadth of talent showcased on Covershot.”

Imagine more
Id: 5814