Press Release

Travails of truth

30 July 2012

There will be relief on many faces in government this week as Aamir Khan’s tv show Satyamev Jayate goes off air after a tumultuous 13-week run. In this span, the series enjoyed unprecedented impact (brushing aside the silly TRP controversy), created a buzz far beyond the confines of the “idiot box” and may even have set a benchmark for future satellite fare. Such has been the show’s impact that babus and netas are both still trying to understand what made it tick.

Or, more concisely, what goes on inside the mind of Uday Shankar, Star’s CEO and the man who created the concept. It is clear that host Aamir Khan (it was Uday’s brainwave to persuade the socially-conscious Bollywood star to risk “descending” to the small screen) learnt from the mistakes of Anna Hazare. But it was India Against Corruption’s success at Jantar Mantar that was the basis for the show. For the past 12 Mondays babus were often scrambling to defend their policies or statistics (or seek Aamir’s advice!).

Health secretary P.K. Pradhan may have felt akin to being pinned to the mat (the Medical Council certainly did!) when the episodes on female foeticide, medical malpractices and child sexual abuse created a storm.

We understand that babus in the I&B are also wringing their hands about the impact of Satyamev Jayate. Clearly, they think that even they can spark change too. So while the public may welcome another season of Satyamev Jayate, some netas and babus may not be among them. After all there’s just so much reality one can bear.

Source: Deccan Chronicle?

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Star India enters into partnership with International Hockey Federation

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STAR Sports to invest Rs 100 cr in hockey league

Nitin Kukreja, head of sports business, says, “This time we will be airing 24 matches in the prime time band at 8 pm. This is a learning from the previous season. Also, we had added some new features in the live telecast that should make for better and more interesting viewing.”

Star bags rights for hockey league

Star India has bagged the broadcasts rights from International Hockey Federation (FIH) in an eight-year deal.

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