Press Release

Uday Shankar honours Sachin with Star Sports ‘Believe’ trophy

20 November 2013

?Star India CEO Uday Shankar presented the first Star Sports ‘Believe’ trophy to master blaster Sachin Tendulkar at the post presentation ceremony of India’s second test against West Indies in Mumbai.

The trophy, designed by Frazer and Haws, has ‘One Rupee Coin’ on the top of stumps alongside bails. This is inspired by the real childhood story of Sachin Tendulkar who sparkled under the tutelage of coach Ramakant Achrekar. It is common knowledge that Achrekar used an interesting strategy to inspire Sachin- he would put a one-rupee coin on the top of the stumps when Sachin used to bat in the nets. Any bowler who dismissed him would be rewarded with the coin; however the coach would hand over this coin to Sachin himself if he passed the whole session without getting dismissed. This remarkable way of rewarding ensured that Sachin kept a very high prize on his wicket throughout his career. 
Uday Shankar presenting the first Star Sports Believe Trophy to Sachin Tendulkar
Star Sports’ new network’s campaign urges India to ‘Believe’ with an aim to inspire the hero in each and every Indian.

Source: Indiantelevision.com

Print
Show me everything from anytime
Press Release

Broadband not at loggerheads with broadcasting

Star India CEO Uday Shankar spoke on the rise of the digital media and the role of advertising in the business of content at the Pitch Madison Media Advertising Outlook 2014.

Press Release

starsports.Com gets 6.8 lakh hits for IPL 7 auction

Ajit Mohan, Head, New Media, Star India, said, "We had decided to produce a high quality show around the auctions, with commentary and analysis from Harsha Bhogle and Sourav Ganguly. This is a vindication of our approach. The Indian consumer is evolving fast and more and more consumers want to catch the action while on the move. We are convinced that this year, the mobile screen will be where the action will be for IPL."

Press Release

Television will continue to be relevant: Uday Shankar

Uday Shankar, said that both advertisers and broadcasters need to work together to achieve their common goal, in an insightful speech delivered at the Pitch Madison Advertising Outlook 2014.

1
412 413 414
630
Imagine more
Id: 5499