Press Release

[v] Spot cafe & Bar Karaoke Night

4 July 2011

In a first of its kind initiative, Star-India’s biggest TV Network extends theChannel [v] brand from the broadcast and digital space to an on-ground experience by introducing [v] Spot Café + Bar in India. The new exciting hangout space will present the opportunity to actually experience the brand and interact with it by focussing on the overall engagement, entertainment and experience that the viewers enjoy. The first [v] Spot Café + Bar was launched in New Delhi on 28th May 2011.

[v] Spot Café + Bar had the capital singing on its First Karaoke Night with VJ Andy on 29th June, 2011. From Pop to Hip Hop the crowd belted out numbers with hint of Andy'd fun and the unparalleled skills of the microphonics!!!!!

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Star India committed to investing over Rs. 1500 crore in the sport of Hockey over the next 8 years

Nitin Kukreja, Head of Sports Business, Star India, said, “Our aim is to transform the sporting landscape and imbibe a culture of multiple sports in India. Sports broadcasters in India have traditionally invested only in Cricket but shied away from committing such heavy investments in other games. We are putting money where our mouth is. We believe Hockey has potential for growth but needs certain key ingredients to come together. We believe that a vibrant local league, international events in I

Star India enters into partnership with International Hockey Federation

Nitin Kukreja, head of sports business, Star India said, “Hockey is a priority sport for us and we are thrilled that India will host one key event every year during the eight year term. We believe that hosting an international event each year, which is produced innovatively, will significantly boost the popularity of hockey in India.”

STAR Sports to invest Rs 100 cr in hockey league

Nitin Kukreja, head of sports business, says, “This time we will be airing 24 matches in the prime time band at 8 pm. This is a learning from the previous season. Also, we had added some new features in the live telecast that should make for better and more interesting viewing.”

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