Press Release

Videocond2h adds Star Sports2

21 March 2014

In a move to strengthen its bouquet of offerings, direct to home (DTH) operator Videocon d2h has added Star Sports 2 on its platform.On an a la carte basis, Videocon d2h has priced Star Sports 2 at Rs 40 per month.“We believe in increasing our channel offerings in every genre. This new channel will help us in engaging with the passionate sports fans like never before. This channel will connect with sports loving audience for our quality channels and services offered. We hope that this channel addition will trigger more action, more excitement and more love for sports,” said Videocon group director Saurabh Dhoot.With this addition of Star Sports 2, Videocon d2h now offers 18 sports channels and services on its platform. Videocon d2h has a subscriber base of more than 10 million and is the fastest to achieve the same. It has grown tremendously in past four years, since it went pan India in February 2010.“In continuation with our philosophy of giving the customer what he asks for, we have added Star Sports 2 on our platform. Star Sports 2 is a sports channel dedicated to the diehard fans of all kinds of sporting actions. With this channel, our customers can now enjoy the entire offerings of Sports channels. This promise of giving the best of channels and services across genres has built trust for brand Videocon d2h,” added Videocon d2h CEO Anil Khera.Videocon d2h currently offers 490 plus channels and services, 27 Asli “HD” channels and host of regional channels. Star Sports 2 will be available on the d2h platform on channel number: 417.

Show me everything from anytime

Broadband not at loggerheads with broadcasting

Star India CEO Uday Shankar spoke on the rise of the digital media and the role of advertising in the business of content at the Pitch Madison Media Advertising Outlook 2014.

starsports.Com gets 6.8 lakh hits for IPL 7 auction

Ajit Mohan, Head, New Media, Star India, said, "We had decided to produce a high quality show around the auctions, with commentary and analysis from Harsha Bhogle and Sourav Ganguly. This is a vindication of our approach. The Indian consumer is evolving fast and more and more consumers want to catch the action while on the move. We are convinced that this year, the mobile screen will be where the action will be for IPL."

Television will continue to be relevant: Uday Shankar

Uday Shankar, said that both advertisers and broadcasters need to work together to achieve their common goal, in an insightful speech delivered at the Pitch Madison Advertising Outlook 2014.

Imagine more
Id: 5562