Press Release

Vijay TV signs first carriage deal in France with Free

9 August 2012

The popular Tamil channel Vijay TVis now available on Freebox TV, the IPTV platform of Free. This launch makes it Vijay TV’s first IPTV carriage deal in France and also strengthens Free’s current offering of Indian content.

Vijay TV is a premium Tamil language general entertainment channel thatcaters to the evolving tastes of Tamil audiences across the world.  Vijay TV has raised the bar on content, packaging and promotion thereby differentiating itself in the market.  Furthermore, Vijay is a 24hour Tamil language channel that carries English subtitling on some of its key programming.

Vijay TV is available on freeview from end of July till August 15 and viewers can catch a special line-up of programmes for the Indian Independence Day.

Commenting on the launch,Yeshpal Sharma, VicePresident Star UK & Europesaid “We are very proud to be at the forefront of the Asian television entertainment offering and delighted to partner with Freeto launch our leading Tamil entertainment channel in France”.

Source: Best Media Info?

Show me everything from anytime

Star Sports shoots ad-campaign with Delhi Wave Riders' stars

Juju Basu, Head of Communications for Sports Business, Star India, said, "The core idea behind the campaign is to get India's hockey playing regions to celebrate the game that's been a part of their culture for decades. The campaign is therefore based out of the regions that the teams are from, using iconic backdrops and elements from their hockey heritage."

YuppTV Launches Star Plus and Life OK Channels in USA

YuppTV Launches Star Plus and Life OK Channels in USA. The two premium Hindi channels are available to the US customers as part of a paid package.

Grace of God

Ajit Thakur, General Manager, Life OK says, "We realised that we could get traction only if we managed to package the show with a contemporary touch."

Imagine more
Id: 5745