Press Release

Zach Galifianakis and Louis C K come together for their first Television Show ‘Baskets’ premiering on Star World Premiere HD!

14 January 2016

Star World Premiere HD, home to day and date viewing, is known to bring some of the best and latest English television series to its discerned audience. Taking its offering a notch higher, the HD only channel is all set to premiere the highly anticipated television series ‘Baskets’ that follows master clown Chip Baskets as he descends from prestigious French clowning academy to dusty bull-dodging shenanigans as a rodeo clown.
‘Baskets’ is the first television collaboration of comedy dream-team Zach Galifianiakis and Louis CK.  The six-time Emmy-winner comedian and writer – Louis CK is known for his critically acclaimed TV show Louie and use of observational, self-deprecating and satirical humour for his stand-up acts. The series also marks Zach’s foray into television with his first character portrayal on the small screen. The show takes a dig at the world constrained by corporate interests and the homogenization of society where one man in Bakersfield, California dares to follow his dream of becoming a professional clown.  But after an unsuccessful enrollment at a prestigious clowning school in Paris, the only job he can find is with the local rodeo.
The groundbreaking actor who gained immense popularity with his movies – The Hangover series, Due Date alongside Robert Downing Junior and Emmy award-winning comedy talk show Between Two Ferns is considered the master of mining awkwardness for comedy gold. Safe to say, Zach is synonymous to all things funny. His portrayal as Chip Baskets on the show has been the highlight among fans of the comedy genre and is all set to premiere on Star World Premiere HD this Sunday, January 24th at 9:30 PM, first of the many more upcoming offerings by the premium channel that is home to day and date shows. 
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Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

Life OK rides on Screen Awards’ success

Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

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