Manager-Programming Strategy & Insights

Programming Strategy& Insights

OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/

JOB DESCRIPTION

KEY RESPONSIBILITIES

• To act as the custodian for the Hindi Movie Channels. He/She will be a Solutions Provider & his/her insight shall guide the channel teams in the areas of:
  • Audience Management
  • Content Strategy
  • Marketing & Communications

• Audience Management: To ensure constant engagement with audiences & helping the channel teams gauge the pulse of the TV viewer through –

• Track and analyze weekly and long-term viewership patterns to identify trends to help grow the channel
• Macro & Micro Analysis as per business requirement
• Use of BARC as well as other data sources to have a 360-degree view of the genre
• Track closure of actionable with relevant stakeholders and carry out post-evaluation

• Content Strategy: To ensure the content teams are in sync with the current consumer

• Help Product Managers in developing optimal Sscheduling, Inventory & Break Strategies

• Marketing & Communications: Constant sharing of Audience Insights & inputs into Overall Brand Strategy

• Inputs into Media Planning & Buying, Market Prioritization, Communication Strategy (On-Air & Off-Air) for sustenance as well as impact properties throughout the year

PERFORMANCE MEASURES

• Since the role has direct influence on Business, the performance measures will be directly linked to channel performance – Viewership & Revenue.

QUALIFICATION

• Up to 7-10 years of experience overall
• Strong knowledge of Excel & Power-point
• 3-5 years of experience in consulting, media or strategy
• Preferably, knowledge of BARC terminology and software

KNOWLEDGE AND SKILLS

• Excellent Communication & Presentation Skills
• Strong Relationships Management skills
• Advance knowledge of Office Automations
• Basic understanding Market Research and Data Analytics techniques

PERSONAL ATTRIBUTES

• Highly result oriented
• Well organized, Immaculate planner
• Well informed & Well read, Business wherewithal
• Self-motivated, Self-Driven, Smart

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.