Telling the world

Star India CEO Uday Shankar said: “Cricket’s most prestigious event is upon us. As big as the event is, nothing is greater than brilliant sportsmanship that will eventually define Cricket’s World Cup. That defining moment may be in India successfully defending its World Champion title or a new nation rising to glory. Whatever the outcome in cricket’s greatest face-off in Australia and New Zealand, this edition of the Cup promises to be bigger and better.

Star India CEO Uday Shankar speaking on the networks broadcast plan said, “Star won't rest on its laurels and would ensure that fans feel closer to the game and their heroes, like never before. We will be working closely with 45 of our channel partners across the globe, making this one of the most widely covered ICC Cricket World Cup.”

"On the back of different feeds, Star has created sponsorship and spot buying options for English, Hindi, languages and HD feed among others. For the first time in live cricket, advertisers can buy different cuts, air creatives in different languages to target their audiences more sharply. The response to this has been overwhelming, not just from the usual cricket advertisers, but also from a host of other brands," says an official spokesperson of the Uday Shankar-led television network.