Telling the world

Ajit Mohan, head of Star India's digital platform Hotstar said the new format post-match show will primarily be available on its newly launched Hotstar app. "We are currently in discussions with a number of different artists from the comedy genre including AIB to create this programme," he said. "Some of them are deep fans of cricket."A text message sent to Gursimran Khamba of AIB did not elicit any response.

After ‘Highway’ and ‘Sonali Cable’, Star Gold’s HD movie channel will showcase the world television premiere of ‘Finding Fanny’ on 7 February.

Sanjay Gupta, Star's chief operating officer commented, "This is a pioneering move in sports sponsorship and we are seeing great response from advertisers in regional markets."