Telling the world

Gayatri Yadav, Executive Vice President Marketing & Communications, STAR India said, “Our aim is to make ‘STARSports’ one of the most iconic sports brands in the world. The campaign is based on a core insight that consumers are searching for hero moments in their life. They want to strive for better and realize their own potential for greatness. Our belief is that everyone can take part and share in greatness. We can all be inspired. The mission is to bring the fan closer to heroes than ever bef

Nikhil Madhok, SVP Marketing & Programming Strategy, Star Plus said, “Over the last couple of years one has seen the emergence of the second screen as an important platform for television content. Star Plus realizes the great engagement possibilities this offers, and also understands how a differentiated offering for the second screen can help deepen bonds with our viewers. The Nach Baliye Twitter Mirror comes from this philosophy, and we are extremely happy to work with Twitter India to bring t

The channel plans to launch four new shows this month. A change in logo and packaging are also expected.