Dive into all the information you need, to report on the latest news and opinions at Star. For press enquiries contact us on corporateaffairs@startv.com
Dive into all the information you need, to report on the latest news and opinions at Star. For press enquiries contact us on corporateaffairs@startv.com
Gayatri Yadav, EVP, marketing, Star India, said, “Our aim is to make Star Sports one of the most iconic sports brands in the world. The campaign is based on a core insight that consumers are searching for hero moments in their life. The mission is to bring the fan closer to heroes than ever before. Our aim is to inspire the hero in you."
STAR India CEO Uday Shankar said: "Cricket is too big to be confined to just one channel. Today, we are redoubling our efforts to showcase the best of Indian and international cricket to the sports fan. The new brand is also about showcasing our commitment to other sports."
Star India CEO Uday Shankar said, “While cricket will be central to our approach, we will also be faithful to our role as a sports broadcaster and bring in the best of local and world sports to India, whether in soccer, hockey, badminton, tennis, F1 or the many other sports that fans in India are deeply passionate about.”
