Telling the world

Kevin Vaz, GM, English channels, Star India shares this opinion. "It is a fact," he says, "that the cost for a spot on Star Plus, our premiere Hindi GEC (general entertainment channel) is way more than a spot on our other English language channels. But you have to understand that the former is for a mass audience, while the latter, though rapidly expanding, is for a very specific audience. When it comes to absolute costs right now, it is not as significant. But then again, advertisers are keen t

Star Plus’ top running show ‘Diya Aur Baati Hum’ crossed 12 million TVT to become the highest ever rated show post-digitisation, its epic series ‘Mahabharat’ also garnered its highest ever ratings. Besides, ‘Saathiya Saath Nibhana’ and ‘Yeh Rishta Kya Kehlata Hai’ helped Star Plus take its primetime viewership to a three-year high.

Kevin Vaz, General Manager – English cluster and bengali channels, Star India, said, “Koffee with Karan is the only show where Bollywood’s biggest celebrities are willing to give viewers an insight into their lives. As he returns with his fourth season to Star World, Karan has taken it up a notch and will be seen talking to several new faces on the show. Karan is an extremely engaging host and his show has proven to be one of the most entertaining one’s on television till date.”