Telling the world

Sameer Gupta, senior vice-president, marketing, Star Plus, says, "To build a Survivor shack 20 feet above the ground and put together the tasks at a public place are our biggest challenges.

Star India CEO Uday Shankar SAID, "We want to be the one-stop default destination for all forms of entertainment, and now with this library, we can also be the destination across all genres of films over the next few years"

Hindi General Entertainment Channels (GECs), try to stay as far from reality as possible, unless it is reality television, which is actually a wholly concocted version of reality, often stranger than fiction.