National Geographic has been supporting pioneers of change, who push the boundaries in the spheres of science, nature, exploration, and conservation. With their determination, efforts and vision they have conducted and carried out innovative projects that protect the environment, endangered species and habitats and improve the lives of thousands of underprivileged people. These changemakers inspire the belief that one person bringing in a small change can have a magnifying impact for the betterment of our planet.
To encourage and inspire people make more sustainable choices every day, National Geographic launched the One For Change campaign with a series of short films spotlighting these changemakers and their passion for bringing a change in the world. The films focus on their journey, what drives them and how they implemented these changes.
Watch the films here
“Furthering the knowledge and understanding of our world is at the core of National Geographic. Through the years, we have helped our viewers better understand and care about our world with our thought-provoking and fact-based narratives. With One for Change, we wanted to uplift and inspire our viewers, through the remarkable stories of incredible individuals, from across the country, who have taken that first step and more towards loving our planet,” said Kevin Vaz, Head – Network Entertainment Channels, Disney Star.
Launching the One For Change at an eco-friendly press event in Mumbai, along with Kevin Vaz and the changemakers, Dia Mirza said, “We have all grown up reading and watching National Geographic, and the one thing I have truly admired about the brand is the ability to inspire people through the most engaging and stimulating stories. One for Change is indeed a special initiative – with the brand giving its platform to narrate the success stories of individuals who, through their own choices, have contributed significantly towards the betterment of the planet. For someone who believes in the need for climate preservation, it was encouraging to be a part of such a powerful event that will, hopefully, set the course for a sustainability movement with the unique potential it holds to influence a change in the world.”
The event garnered media coverage of 140+ stories - a PR value of 33 million and 54 million PR impressions. The message reached far and wide with the help of Disney Star’s entertainment channels, inspiring millions of others.
The entire Disney Star network came together for the amplification of the campaign with 13 in-show integrations on 6 channels along with 150 character promos across 7 channels. 6500 promos were run in April and May across 33 channels, reaching 132 million people.
The campaign continues to perform well and garner more views – but it doesn’t stop there. National Geographic plans to release more films to cover many more changemakers and keep the momentum of inspiring a billion imaginations going.