4 October 2023

Disney Star Unveils Robust Sponsorship Line-up For ICC World Cup 2023; On-boards 26 Sponsors

As the ICC World Cup 2023 approaches, Disney Star reveals its 26 esteemed sponsors, featuring prominent brands including -- PhonePe, Mahindra & Mahindra Ltd, Dream11, Hindustan Unilever, Coca-Cola, Havells, IndusInd Bank, Pernod India, Booking.com, Peter England, Kingfisher Packaged Drinking Water, Mondelez, Emirates, Diageo, Jindal Panther, MRF Tyres, LendingKart, BPCL, Herbalife, Haier Appliances, AMFI, Google Pay, Polycab, Amul, VIDA by Hero Motorcorp and Amazon.


“The ICC World Cup 2023 promises to be an unparalleled cricketing spectacle from a viewers' interest and advertisers' participation. We are delighted to have these esteemed brands using this opportunity to get maximum impact and drive growth for their brands or businesses. Disney Star is all set to provide an unmatched cricketing extravaganza with its programming and create a viewing experience for audiences across television and digital platforms, promising unforgettable moments for everyone”
Ajit Varghese, Head of Network - Ad Sales at Disney Star, said

The ICC World Cup 2023 will be played at 10 prestigious venues across India. The matches will be telecast exclusively on the Star Sports network and will also be available for streaming free of charge to mobile users on Disney+ Hotstar. The tournament kicks off on October 5th with an electrifying match-up between England and New Zealand in Ahmedabad. Over 46 days, 48 matches will be played at world-class venues, culminating in the Men’s Cricket World Cup Final on November 19th at the largest cricket stadium in the world, in Ahmedabad. 

The tournament is set to commence on October 5th, promising an extraordinary series of matches that will captivate cricket enthusiasts worldwide. 


About Disney Star:

With a television network that reaches more than 700 million viewers in nine different languages every month and a streaming platform (Disney+ Hotstar) that has transformed the way India consumes entertainment, Disney Star is the leading media & entertainment company in the country. The organization’s entertainment portfolio, which generates more than 20,000 hours of original content every year, cuts across general entertainment, sports, films, infotainment, kids and lifestyle content. With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of its audiences.  


For further details please contact:

Richa Anand | richa.anand@disney.com

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