IPL 2023

18 May 2023

IPL on TV continues to break viewership records, ‘Rivalry Week’ adds 2.1 crore new viewers on Disney Star Network

- Highest-ever recruitment of new viewers in Week 6 of IPL (2.1 Crore)

- Year on year Growth in weekly ratings (Wk. 6) stands at 44% 

- Total Live broadcast reach for the first 57 matches is 47.14 crore (Highest for any IPL edition at the same stage - after 57 matches) 

- Seven matches in Week 6 register peak concurrency of more than 3 Crore taking total number of matches with 3+ Crore peak concurrency to 36 (out of the 57 matches)

 

Disney Star Network is thrilled to announce its sustained success in breaking viewership records for IPL on television with 2.1 crore new viewers tuning in to watch the Rivalry Week of Tata IPL 2023, which happened to be Week 6 of the tournament. This takes the tally of total live broadcast viewership to 47.14 crore after 57 games, which is the highest in IPL history at the same stage. Disney Star’s unwavering commitment to deliver world-class standards of coverage, customised offerings across 13 live feeds in nine languages, the best line-up of Cricket as well as non-Cricketing talent and unparalleled programming initiatives have positioned Television as the go-to platform for the live broadcast of the IPL. Seven matches in week 6 crossed a peak concurrency of 3 crores with the MI vs RCB match registering a peak concurrency of 4.7 crore, the highest for week 6. The broadcaster also witnessed a y-o-y growth of more than 44% in Weekly TVR (Week 6), compared to the last edition.

Rivalry Week was a special initiative by Disney Star to brand Week 6 of Tata IPL 2023 as a “must watch” week with key rivalries between the most popular teams and teams from the North & South. The initiative entailed special programming for the week including a fresh take on live match coverage across Disney Star’s popular match segments like Ask Star, Incredible Moments (Rivalry) and Down Memory Lane as well as new show segments like Fan battles, Versus and Rivalry Games on India’s No.1 Cricket show – Jindal Panther Cricket Live. Disney Star also hosted content creators from Meta during the week to dial up rivalries between fan armies.

Disney Star is building the highly anticipated 'Race To The Playoffs', from 23rd May 2023, through a host of initiatives across live coverage, programming, and fan engagement. The league is at its competitive best with 5 teams still fighting for the remaining three playoff spots, with Gujarat Titans already qualified.

Note:

All BARC Data for live broadcast of the first 57 matches

 

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