- 40.9 Crore viewers tune on for the first 29 matches
- The highest ever reach in Hindi-speaking markets (27.3 Crore)
- 9.3 crore kids (2-14 years) tuned in; the highest ever for any IPL edition registering 57% growth compared to last year
- CSK vs RCB on April 17 registered a peak concurrency (viewers watching at the time) of 5.2 Crore
on television
- Growth of 24% in TVR in core sports TG
Disney Star has consolidated its dominance by surpassing 40 crore viewers for the live broadcast of the first 29 matches of TATA IPL 2023, recording a growth of 24% in TVR compared to the last edition. The reach garnered for the live broadcast of the first 29 matches is also 3.7 crores higher than the reach of the entire 2022 edition. Disney Star has also received the highest-ever reach across all editions of IPL in Maharashtra, Gujarat, Rajasthan, UP and MP for the live broadcast of the first 29 matches.
The broadcaster has also witnessed a staggering growth among kids (2 to 14 years) across all editions of IPL, a big fillip for brands targeting the consumer cohort. In addition, 9.32 Crores kids tuned in to watch the live broadcast of the first 29 games, an increase of 58.7% over the last edition. Over 25 crore premium audiences from NCCS A & NCCS B tuned in to the live broadcast on the Disney Star Network, for the first 29 matches. The reach garnered by these two consumer cohorts is the highest across 15 years of IPL, including the covid years. This achievement showcases the growing popularity of the League and the broadcaster's ability to engage audiences across age groups with high-quality content.