Mumbai, November 19, 2021: On the occasion of World Television Day, the Star India network has exemplified the role played by DTH and Cable operators in enhancing the consumer’s TV viewing experience through the launch of the campaign, #StarKaNaman. The campaign portrays the TV distribution affiliates as the consumer’s extended family, in a country that thrives on television as a staple source of entertainment.
The brand film creatively showcases the value that the DTH and Cable fraternity add through their deep-rooted understanding of the consumer. The campaign is a tribute to the ecosystem whose relentless efforts offer viewers an escape from mundane chores and brings together the entire family through delightful TV entertainment.
“We at the Star India network are grateful to our DTH and Cable affiliates whose special bond with the consumers, much like an extended family, has elevated the TV viewing experience for millions of homes and also helped us connect better with them through our content. Their deep-rooted understanding of the viewers is a result of many years of association that their last mile teams have built on ground. Their efforts to go out of the way to understand the household entertainment needs and provide customized solutions is truly commendable. #StarKaNaman is our gesture to appreciate and celebrate this spirit that makes television the go-to platform for family entertainment in India,” said Gurjeev Singh Kapoor, President - TV Distribution, India and International, Star & Disney India.
The brand film opens with a customer entering an operator’s office to purchase a yearlong TV subscription for his family as he would be away for a whole year. The customer is totally surprised and touched by the operator’s understanding of what his entire family watches, and the reassurance the operator provides to not worry about the TV channel package recharge when he is away.
The campaign will be aired on Star India network channels on 19th, 20th and 21st November in seven languages.
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About Star and Disney India:
Star India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries.
Star and Disney India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India.
The Star Sports network is the leading sports network with 14+ channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation.
Disney+ Hotstar, one of India’s largest premium streaming platforms has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in eight languages, and coverage of every major global sporting event, including the Indian Premier League.
The company is present in the local Indian movie production and distribution space through Fox Star Studios. Disney India Studios is also responsible for the marketing and distribution of its Hollywood slate in the country.
For more details visit us at http://www.startv.com/