Press Release

India applauds Nayi Soch as TED Talks India inspires millions

24 December 2017


The inaugural episode was watched by 42.4 million people!

The inaugural episode of TED Talks India Nayi Soch, Star network’s ground-breaking new show that aims to inspire people across the country with new ideas and a new way of thinking (Nayi Soch), received a rousing response across platforms when it premiered earlier this month. The first episode of the weekly show — which aired on Sunday, December 10th, 2017 — was telecast across six channels, namely Star Plus, Star Pravah, Star World, Star Gold, Star Jalsa and Movies OK, and garnered an aggregated reach of 42.4 million (Source : BARC 2+ C&S, U+R) on opening day.

This, and the continuing momentum behind the seven-episode series, is borne out by viewers’ reactions on social media as the show has, so far, over two episodes received over 140,000 mentions on social media from more than 31,000 unique users translating to over a billion impressions. Shah Rukh Khan as the host of the show received tremendous love from his fans. Meanwhile, celebrities have added their voice to the chorus of positive reactions to the show. Farah Khan, Kiran Bedi, Kajol, Remo D’souza, Vikram Bhatt, Huma Qureshi, Terence Lewis and Richa Chaddha have all been talking about it, with the show trending at #1 in India on Twitter in no time at all.

We are extremely pleased with the way TED Talks India Nayi Soch has been received by our audiences. The show appeals to the intellect and inspires people to think about and bring about change,” says Amit Chopra, CEO Entertainment, Star India The objective with this show is to inspire young minds and more so to encourage them to share more and more ideas. It’s very heartening to see the response.”

Some of the innovations showcased in the first two episodes of TED Talks India Nayi Soch included Anirudh Sharma’s ink made from pollution particulates, Shubhendu Sharma, who quit his engineering job at Toyota to grow forests, Dr. Gautam Bhan’s work on rehabilitation and upgradation of slums. Also featured were outstanding personalities like Javed Akhtar and Deepak Ramola amongst others.

The movement started with the first glimpse of a series of impactful campaigns establishing the importance of ideas, to the launch of the innovative hoardings made of ink created from pollution particles, Star Plus has truly reinvented the power of ideas for the audience.

TED Talks India Nayi Soch airs every Sunday at 7 PM on Star Plus & Hotstar.



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