Press Release

Zee and STAR discontinue their distribution JV, MediaPro

14 April 2014

?Zee Turner and Star Den Media Services (Star Den) have announced their intention to discontinue the distribution of their channels through the three-year old distribution joint venture MediaPro Enterprises India, pursuant to the change in regulation regarding aggregators.

TRAI's Telecommunication (Broadcasting and Cable Services) Interconnection (Digital Addressable Cable Television Systems) (Third Amendment) Regulation, 2014 dated February 10, 2014, does not allow aggregators to bundle channels of multiple broadcasters in one bouquet.

In light of this new development, Star Den and Zee Turner have decided to discontinue the distribution of their respective channels through the 50:50 distribution joint venture, MediaPro.

Going forward, ZEE and STAR will set up their independent affiliate sales teams for their respective channels. The latest tariff order dated March 31, 2014, which permitted the inflation linked hike of 27.5 per cent in Reference Interconnect Offer rates (in two stages), is likely to provide a positive fillip to the subscription revenues.

Punit Goenka, MD and CEO, Zee Entertainment Enterprises, says, "We had created this joint venture to address various anomalies in the analog market, curb piracy and introduce transparency for the benefit of all stakeholders. I must say that we have been very satisfied with the outcome of the partnership. In the last three years, with DAS getting implemented, India is truly on the path to digitisation. First two phases of DAS have already been implemented. Given the new regulation, Uday and I have taken a call to continue the business at an independent level. I wish our JV partners all the very best in their future endeavours."

Uday Shankar, CEO, STAR India, says, "MediaPro has been a truly delightful and path breaking partnership. Punit and I created MediaPro with the objective of accelerating digitisation, promoting transparency and introducing best practices in distribution. Thanks to the commitment of both parties the JV has delivered exceptionally well on each of these. I am proud to say that MediaPro also led the industry consensus for the most efficient way of moving to a digital domain. This in turn allowed us to offer better content to our viewers.

"In the light of the new regulation, both partners have decided to build independent affiliate sales. I take this opportunity to compliment the entire MediaPro team lead by Arun Kapoor for creating a best-in-class organisation that helped pioneer digital transformation of cable."

Source: Afaqs.com

Show me everything from anytime

Star Suvarna's 'Janaki Samsara': A Fresh Narrative in Kannada Television

With its prime-time slot from Monday to Friday at 8 pm, "Janaki Samsara" is poised to become a household favourite, captivating audiences of all ages with its compelling storyline and stellar performances.

47.5 Crore viewers watched the first 34 matches of Tata IPL 2024 on Disney Star Network

- TV Reach of the live broadcast for the first 34 Matches clocked 5% growth vs the previous highest (2019) 

- TVR grows by 19% compared to the last edition 

- MI vs CSK witnessed 6.3 Crore concurrent viewers tuning in during Dhoni’s batting making it the highest for this season

Get Ready for the Most Anticipated Superhero Team-Up Ever, Coming to Theatres on July 26

Shawn Levy directs Deadpool & Wolverine, which stars Ryan Reynolds, Hugh Jackman, Emma Corrin, Morena Baccarin, Rob Delaney, Leslie Uggams, Karan Soni, and Matthew Macfadyen.

1 2 3
630
Imagine more
Id: 5618