Telling the world

@StarSportsIndia continued to ride high on #MaukaMauka, with the campaign entering its fourth week. Like previous weeks, there was the lead up video for the upcoming game as well as a follow up revealed at the end of the game. This time around, Star Sports asked users to Tweet to them with the hashtag #MaukaMauka to reveal the ad on Twitter before it got revealed on TV.

‘Mad Men’ features an ensemble cast including Jon Hamm, January Jones, Elisabeth Moss, Vincent Kartheiser, Christina Hendricks, John Slattery, Jessica Paré, Rich Sommer, Aaron Staton, Robert Morse, Kiernan Shipka, Jay Ferguson and Christopher Stanley.

Post three weeks and still in the league stage, the viewership for the ICC Cricket World Cup 2015 rose to over half a billion viewers. The cumulative reach of the ongoing World Cup touched 534 million viewers after the first 29 matches (TAM data CS4+ extrapolated to the universe using a standard conversion factor).