Telling the world

The 5th Gionee Star Global Indian Music Awards witnessed some stellar performances by some of the most celebrated names in the music industry.

Star decided to make it into a series. And guess what - the team skipped featuring Malhotra in the second film. It was a bit of strategy from Star's side, and luck on Malhotra's, that the third film onwards, he became the face of the campaign.

Said Uday Shankar, CEO, Star India, “Nothing is bigger than the ICC Cricket World Cup and the Indian fans have shown their unflinching faith and passionate following for Team India as they began their World Cup campaign with a bang. As the country’s leading broadcaster, our efforts have been to showcase the best of cricket, have wider coverage, offer multiple languages and take the sport deeper by reinventing the viewer experience.”