Telling the world

Star India EVP and head (New Media) Ajit Mohan said: "We understood that the mobile phone is liberating sports fans. They do not have to be glued to the television screen anymore. We built a service that allows them to get on with their lives and yet there is an easy way to follow a live match."

Ajit Thakur, General Manager, Life OK, said, “In the events space, we went ahead and did the Screen Awards, which we are quite happy about, but we always thought of them as a product that we got and took to the next level. By contrast, this initiative is our own innovation.”

Sanjay Gupta, COO, Star India said, "Smaaash demonstrates creativity and innovation at its best-- principles that form the very core that drives Star. That innovation has meant that the company is quickly emerging as a sports entertainment destination among today's youth. We are very proud to partner this unique venture and its team led by Shripal from its very conception to pilot and now its growth phase. There's no doubt Smaash will soon grow to be one of the biggest global enterprises in acti