Telling the world

Prem Kamath, Executive VP & General Manager, Channel V said, “We are constantly on the lookout for getting the VithU safety app across to as many people as possible. With the tagline ‘Be Safe’, this campaign has been an innovative and highly noticeable way to do so. We are extremely happy with the response the film has got. With over 1.2 million downloads, we will be looking at ways to build on this and take it forward.”

Head – Human Resources, APAC & India, DMED, Amita Maheshwari said, "Star as a company is fully committed to give back to society and would continue to create content and platforms to engage with the relevant causes concerning our country."

Ajit Mohan, Digital Head, STAR India shared, “The viewership on Starsports.com has gone to 1.6 million per day from 1 million when the tournament started. There has been a 40 per cent increase in traffic. There has been a robust fragmentation of viewers on broadcast as people do not have time to watch full matches. The election fever has not affected digital viewership.”