Press Release

Life OK hits record high of 123

23 May 2012

 It is a good week for Star India, with its flagship channel Star Plus maintaining its lead in the  genre, albeit a slight drop from last week and its second general entertainment channel, Life OK, hitting an all time high mark of 123 GRPs.

With this the channel has marched ahead of Multi Screen Media’ second general entertainment channel Sab in this week.

Life OK’s number last week was 91 GRPs and 85 in the week before that. Sab, which was at 134 GRPs last week, is at 116 GRPs this week. Star Plus continues to be genre leader at 262 GRPs; last week this number was at 134 GRPs.

Colors is back on the number two spot after a while, sharing the position with Zee TV – both channels have delivered 213 GRPs this week. Sony Entertainment Television on the other hand is at 210 GRPs.

The show topping Life OK charts is ‘Mahadev’, which has delivered episode rating of around 2 TVR through the week.

Source: Exchange 4 Media

Show me everything from anytime

Star Plus’ Mahabharat Bags Best Drama Series At Star Guild Awards 2014!

The new Mahabharata was applauded and appraised for its uniqueness and unbelievable use of technology.

Star Sports launches ‘The new face of Hockey’

Gayatri Yadav, Executive Vice President, Marketing and Communications, Star India, said, "HHIL in just its second edition has emerged as a truly global league and has attracted the world's best Hockey talent to its fold. We will complement the standard of the league and mount a special production effort to showcase Hockey like it has never been done before. We will create an exciting visual spectacle for Hockey fans. We will present 'The new face of Hockey'.”

Star Sports bets big on EPL-like experience to sell Hockey India League; Rs 100-cr makeover on cards

Nitin Kukreja, head of sports business for Star India said, "We want to create a multi-sport culture in India. Cricket is already big and we want to grow other sports like hockey as well. To do that production and how it looks on the screen is very important."

Imagine more
Id: 6041