Press Release

Life OK hits record high of 123

23 May 2012

 It is a good week for Star India, with its flagship channel Star Plus maintaining its lead in the  genre, albeit a slight drop from last week and its second general entertainment channel, Life OK, hitting an all time high mark of 123 GRPs.

With this the channel has marched ahead of Multi Screen Media’ second general entertainment channel Sab in this week.

Life OK’s number last week was 91 GRPs and 85 in the week before that. Sab, which was at 134 GRPs last week, is at 116 GRPs this week. Star Plus continues to be genre leader at 262 GRPs; last week this number was at 134 GRPs.

Colors is back on the number two spot after a while, sharing the position with Zee TV – both channels have delivered 213 GRPs this week. Sony Entertainment Television on the other hand is at 210 GRPs.

The show topping Life OK charts is ‘Mahadev’, which has delivered episode rating of around 2 TVR through the week.

Source: Exchange 4 Media

Show me everything from anytime

Salman Khan, Ajay Devgn and Rajnikanth’s heroic hits on Star Gold this Republic Day

Commenting on this occasion, Hemal Jhaveri, Executive Vice President, Star Gold said, “Being one of the leading Hindi movie channels in India, our aim has always been to provide a quality entertainment experience to our viewers. We have always believed in crafting differentiated and entertaining programming specials for our audience, underlining our commitment to bring them the latest and best of Bollywood. The Republic Day programming special ‘Asli Hero’ is our initiative to present our nation

Star Sports launches marketing campaign to build Hero Hockey India League

Juju Basu, Head of Communications for Sports business, Star India, said, “The campaign has been created to strengthen the bond between the fans and the teams using their team stars at the locations they are proud of. The films are a cheer for the great hockey action that this league has started bringing to India.”

GEC Watch: Weekday shows on Star Plus attract more eyeballs in Week 2 of TAM 2014

Weekday shows on Star Plus and Zee TV attract more eyeballs in Week 2 of TAM 2014, while Colors rules the weekend shows

Imagine more
Id: 6041